Imagine waking up five minutes before work and simply pulling a mask over your face instead of doing your hair and makeup.

A rubber mask is probably not the next big item in the cosmetic industry, but it is a satirical take on our ideas about personal image.

The Onion pokes fun at beauty standards in this parody advertisement for Maybelline’s “Ideal Woman” rubber mask. The video pitches the fully made up mask as “the industry’s most innovative product to date.”
Maybelline’s fictitious Director of Marketing makes it clear that this is the only product you’ll ever need.
By simply yanking it over your face, you can instantly achieve a fresh look that conforms to Western ideas of beauty!